Top 5 Beauty Retail Apps in Belarus for Q1 2022

In the first quarter of 2022, the top beauty retail apps in Belarus showed varying trends in downloads and active users. Below, we break down the performance of the leading apps, with data provided by Sensor Tower.

Gold Apple saw a significant fluctuation in weekly downloads, starting strong with approximately 14.8K in the first week of January. This number gradually decreased, ending the quarter at around 1.7K downloads. Active users also saw a decline, from 28.6K at the beginning of the quarter to roughly 17.1K by the end of March.

КРАВТ maintained a relatively stable download rate throughout the quarter. Weekly downloads started at 964 and ended at 592. The app did not report any active users for this period.

CosmoBase - Сканер косметики experienced minor fluctuations in weekly downloads, starting with 112 at the end of December and ending with 98 downloads by the end of March. There was no active user data reported for this period.

Oriflame Getting Started had a modest presence with weekly downloads ranging from 76 at the end of December to a peak of 153 in mid-February, before dropping to 26 by the end of February. Similar to other apps, it did not report any active users.

hebe - zdrowie i piękno showed a steady increase in weekly downloads, starting with 50 at the end of December and peaking at 130 in the first week of March. Active users also demonstrated a gradual increase from 594 to 679 over the quarter.

For more detailed insights into the performance of these and other apps, visit Sensor Tower.